Which of the following is NOT typically a key activity in the Build phase?

• A. Sprint Planning
• B. Creating Personas
• C. Daily Standup
• D. Sprint Retrospective

Answer: (B)

The Build phase concentrates on delivering a working product increment. In this phase, the team operates in sprints with activities that support creating and validating the increment: Sprint Planning kicks off each sprint to decide what will be built and how; Daily Standups keep everyone aligned on progress and blockers; and Sprint Retrospectives occur after each sprint to reflect and improve the process. Creating Personas, while valuable for shaping requirements and UX, is a design/research activity best done during discovery or early design work, not as a recurring Build-phase activity. It informs what to build but isn’t typically repeated as a core Build-phase ceremony.