In the Initiate Phase, what is the primary goal?

• A. Define the goals of the project, explore what the application must do to reach those goals, and map out a plan to deliver value quickly.
• B. Build the application
• C. Allocate budget and resources
• D. Measure production incidents

Answer: (A)

During the Initiate Phase, the focus is to set the direction by defining what success looks like and how value will be delivered. The primary goal is to define the project's goals, explore what the application must do to reach those goals, and map out a plan to deliver value quickly. This establishes alignment with stakeholders, clarifies high‑level requirements, and creates a roadmap for early wins that demonstrate value. Building the application is what happens in later phases when you execute on that plan. Budgeting and resource allocation are part of planning, but they support initiation rather than being the main objective, and measuring production incidents occurs after deployment in operations.